Note that I didn't say if you are the best in the world? I asked if you the best for your customers or said another way, are you the best for those you serve? There is much talk about being the best in the world at what you do. Doesn't that sound overwhelming? How can one instantly focus on being the best in the world at something that you may not have even started yet? And how do you measure if you have become the best in the world?
Seth Godin makes an excellent point in his book The Dip –
The Best in the World? Anyone who is going to hire you, buy from you, recommend you, vote for you, or do what you want them to do is going to wonder if you're the best choice. Best as in: best for them, right now, based on what they believe and what they know. And in the world as in: their world, the world they have access to.
Hence the lesson learned here is to focus on what your customers need and how you can be the best at meeting those needs. Thinking this way does a few things:
- You will not be overwhelmed trying to be everything for everyone.
- You will know and focus on your customer's needs.
- You will know who your competition is and what you need to do to get ahead.
- You can quantify and measure your success (almost instant feedback).
Your comments and feedback are welcome.
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